We have a logo and letterhead, so we’ve taken care of it…

A clear identity consists of more than a logo, business card or letterhead. Advertisements, brochures, sites, lettering etc.- everything is an expression of what the organisation stands for, and all of it should be in line with the rest. In direct communication between the company and its clients, employees’ tone-of-voice should also reinforce the organisation’s desired image.

Setting guidelines on such maters in a handbook serves to strengthen the organisation’s quality image and improve its communication with third parties.

Advising about and designing a corporate identity requires experience. OPHIS/Newimpulse has that experience.