Is your company like a Chameleon?
Do you adjust appearances given the situation?

In that case you do not fully appreciate the importance of taking care in building and maintaining of a single consistent corporate identity; your face to the outside world. Self respecting organisations are conscious about their corporate identity and treat it with care. Your stakeholders know what to expect when you have consistent appearance. Changing colours like a chameleon results in a constantly changing appearance , which doesn’t strengthen the organisation’s originally intended image.

A corporate identity indicates what you as an organisation stand for. All elements within the organisation’s identity should affirm and strengthen the desired corporate image. Only then does it add value.