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Wally Olins , Corporate identity. Making business strategy visible through design. London, Thames and Hudson, 1989. With bibl., index. ISBN 0-500-01472-8 (hbk.) or 0-500-27808-3 (pbk.)

Wally Olins, The new guide to identity. How to create and sustain change through managing identity. Aldershot, Gower, 1995. With bibl., index. ISBN 0-566-07750-7 (hbk.) or 0-566-07737-X (pbk.)

Wally Olins, On brand. London, Thames and Hudson, 2003. With bibl., index. ISBN 0-500-51145-4

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