Corporate Identity: Het belang


Literatuur 1 - 2 - 3 - 4 - 5 Klaus Schmidt and Chris Ludlow, Inclusive branding. The why and how of a holistic approach to brands. Hampshire, Palgrave Macmillan, 2002. With index. ISBN 0-333-98079-4 Majken Schultz, Mary Jo Hatch and Mogens Holten Larsen (ed.), The expressive organization. Linking identity, reputation, and the corporate brand. Oxford, Oxford University Press, 2000. With refs., index. ISBN 0-19-829778-5 (hbk.) or 0-19-829779-3 (pbk.) Patrick Spijkerman (red.), De vorm van de overheid. Amsterdam, Premsela, 2003. ISBN-loos

Literatuur 1 - 2 - 3 - 4 - 5

Klaus Schmidt and Chris Ludlow, Inclusive branding. The why and how of a holistic approach to brands. Hampshire, Palgrave Macmillan, 2002. With index. ISBN 0-333-98079-4

Majken Schultz, Mary Jo Hatch and Mogens Holten Larsen (ed.), The expressive organization. Linking identity, reputation, and the corporate brand. Oxford, Oxford University Press, 2000. With refs., index. ISBN 0-19-829778-5 (hbk.) or 0-19-829779-3 (pbk.)

Patrick Spijkerman (red.), De vorm van de overheid. Amsterdam, Premsela, 2003. ISBN-loos

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